Brand identity refresh project for a Canadian stainless steel supplier and fabricator. The identity aimed to show the quality, elegance, and modern approach of the company and its product line. The simplified structural lines, the balance of the positive and negative space and the clean, organized arrangement of the elements, are all resembling architectural spaces, where these sheet metals are used. The curved lines of the logo are resembling the movement of the sheet metal through the rollers at the time of fabrication.
The sample catalogue is a 8 page double gatefold design. Inside is a showcase of variety of metal samples shown through small die cut windows. (Image to come).
The cover design includes a stylized image of stainless steel fabrications. As the company creates coloured stainless steel - Gold, Silver, Rosé, Black - those colours are used in the colour pallette for this brand identity.
The cover design includes a stylized image of stainless steel fabrications. As the company creates coloured stainless steel - Gold, Silver, Rosé, Black - those colours are used in the colour pallette for this brand identity.
