Project objective: Creating the new visual identity for the township of Dutton Dunwich (DD).
The Municipality of DD needed to portray a fresh looking symbol, an image that existing residents can proudly identify with, one that can attract and excite potential residents and business investors, and create an appeal for these demographics to explore and learn about DD.
I have worked with DD stakeholders to gather as much history and background on the municipality. I also did some qualitative and quantitative research and surveys, to land on the final design.
The new identity aimed to represent the desired qualities and characteristics of the Municipality: It is minimal, modern, elegant, timeless, and is able to lend itself to various communication means required by today’s modern media.
